Pantone’s 2024 Color of the Year Just Took Us All by Surprise
Since it was first introduced in 2010, the peach emoji has come to symbolize everything from a stone fruit, a particularly taut derriere, and—of course—a booty call. In 2024, however, it will be the color on everyone’s walls, according to Pantone. Today, the global color authority named Pantone 13-1023 Peach Fuzz as its 2024 Color of the Year (COTY).
The hue, one of more than nearly 20,000 in the company’s color library, is a blushing orange-pink. It’s a warm, comforting color that Pantone’s experts feel will epitomize the mood in the year ahead. Leatrice Eiseman, the executive director of the Pantone Color Institute, describes Peach Fuzz as “nurturing,” and “warm and welcoming.”
“In a world that can seem very harsh, people are looking for colors that soothe, colors that are soft and warm, colors that nurture and provide us with comfort,” Eiseman says.
The announcement marks the 25th anniversary of Pantone’s annual COTY unveiling—an event that sets the standard for industries ranging from interiors to fashion to packaging design. And while Peach Fuzz may feel like a sharp turn from its showy sister, Pantone’s 2023 COTY Viva Magenta, Eiseman says next year’s choice marks an “evolution”—both of trends and the global mood.
“Viva Magenta was an animated red shade, both powerful and empowering, that encouraged experimentation and self-expression, encouraging us as we endeavored to write a new narrative for our lives,” she says. “As we move into 2024, we are seeing that at a time of turmoil in many aspects of our lives, our need for nurturing, empathy, and compassion is growing stronger, as are our imaginings and desire for a more peaceful future.”
Credit: elledecor.com